Today the newsstands will be one magazine poorer. More! the lifestyle and celebrity magazine or ‘your daily fix of fashion and men’ is no more. With a circulation figure of 90,000, its owner Bauer media decided it was time to give it up.
So ‘position of the fortnight’ is a thing of the past. As is also the magazine’s seemingly tireless appetite for candid boudoir confessions and the sex lives of celebrities. I’m hoping it will be missed by schoolgirls all over Britain but the truth of the matter is they’re probably playing Chatroulette or crowd sourcing sex advice off teen forums. At the very least they’re reading Grazia.
Some, like the New Statesman, welcome its downfall:
Journalists who produce sexist content designed to sell women products they don’t need to fix physical deficiencies they don’t have are engaging in an exploitative mode of production for pay, for sure
I think they’re missing the point.
This may be how it ended up but this wasn’t how it started. I confess I hadn’t bought More! in years (I suppose when you’re having sex, reading about it isn’t so alluring) but I do remember what it was like reading it back at school in 1993. It was electrifying, exciting and empowering.
Why? Well, unlike any other magazine, More! gave a voice to female sexuality.
I don’t care what the majority of feminist bloggers and Twitter trolls are saying about how it touted filth and promoted body fascism, the bottom line is that in the 90s no other magazine was saying, in a friendly, approachable way, you’re a woman and it’s ok to want to have sex, to enjoy it and to know what you like and what you don’t like. It’s not as if we had any useful sex education to speak of – unless you count our chemistry teacher tossing a tampon into a beaker of water!
In an attempt to stay alive, More! may have lost its way and resorted to stories that made girls feel fat and insecure, but this was never its aim. In its heyday, More! was a brave pioneer and it changed the way girls, like me, talked and felt about sex.
So I lament its demise. And I do so even more when I see how its male equivalents (FHM, Maxim, Nuts etc) read by schoolboys all over are, without much public dismay, turning more and more into hardcore, misogynistic porn.
So are you glad to see it go? Was More! mindless drivel or daring journalism?